We pride ourselves on catalyzing meaningful change by collaborating with organizations and brands that share our vision of a better world. One standout partnership involved our collaboration with the New York Police Foundation, culminating in the dynamic launch of the Options program. This innovative program is composed of three core components that resonate with the values of both brands and the city we were born out of.

The first component, Personal Development, involves a transformative three-day workshop that delves into emotional intelligence and de-escalation techniques. Through the integration of cutting-edge virtual reality scenarios, participants acquire invaluable skills in navigating high-pressure situations with empathy and poise. Simultaneously, the Community Development facet empowers young individuals to become influential voices within their communities. By harnessing the power of social media contests, we channel youthful energy toward addressing pressing local issues, fostering engagement and social change in equal measure.

Our dedication to innovation extends to the immersive intelligence exercises meticulously designed by Rad. Addressing themes such as Hate Crimes, Cyber Bullying, Opioids, and Domestic Violence, these exercises are tailored to enhance emotional intelligence and critical decision-making abilities in contentious situations. The culmination of this endeavor is marked by the launch of a branded web platform, ensuring easy accessibility to these exercises while allowing for seamless updates.

The impact of our collaborative efforts is quantifiable and inspiring: over 200 members of the Police Department have undergone our training, contributing to a more empathetic and effective force. Equally impressive, more than 3,500 young minds have engaged with the Options workshop, fostering a generation of empathic and informed individuals who are primed to shape a better future. As we explore potential brand partnerships and agency collaborations, the trajectory of transformative change that Rad embodies becomes an avenue for collective growth and impactful change.

Visit the NYCPF Website →

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